The exhibition
Big Other
Big Other, the striking series by Pierre&Marie, continues to gain international recognition and will be on display in the heart of downtown Gatineau during the 2026 edition of Sentier culturel, from June 17 to November 1, 2026.
Pierre&Marie’s *Big Other* transforms urban architecture by grafting huge, caricatured eyes onto it, infusing the buildings with a lively presence and giving passersby the strange sensation of being watched. Both benevolent and unsettling, these personified facades evoke George Orwell’s Big Brother and question our silent complicity with digital platforms in the age of surveillance capitalism. Behind the apparent friendliness of apps and social media—saturated with emojis, memes, and promises of connection—lie mechanisms for collecting personal data, designed to anticipate, steer, and monetize our behavior.
ABOUT THE ARTIST
Pierre & Marie
Pierre&Marie is a duo formed by Pierre Brassard and Marie-Pier Lebeau Lavoie, active since 2008 and based in Quebec City. Their work humorously reinterprets symbols of popular culture to reveal the absurdity and poetry of contemporary life. Combining wonder and gentle resistance, their practice addresses current social issues with sensitivity.
The duo has presented over thirty exhibitions in Canada, France and Taiwan, in museums, artist-run centers and galleries. Their work can be found in numerous public, private and institutional collections. Their work has been recognized by a number of awards and distinctions for its contribution to the Québec art scene.
PARTNERS
Big Other was originally produced by EXMURO and presented in Quebec City in 2023 as part of the PASSAGES INSOLITES event. Since then, this work by Pierre&Marie has been shown in public spaces in Taipei (Taiwan), Seoul (South Korea), the Matsu Islands (Taiwan), Gwangju (South Korea), Boston (United States), and now in Gatineau (Quebec).